Design Concepts and Mockups
Design Concepts and Mockups — Iterate Before You Print
Visual directions, layout exploration, and physical prototypes before any press run begins.
Whether you need a full creative build or just dependable design support to keep a project moving, J.M. Field's graphic designers can step in at any stage. We help turn ideas into clear concepts, produce polished proofs, and deliver final artwork that's ready for print or digital use. From quick revisions and layout adjustments to campaign graphics, landing-page assets, and full print design solutions, our team works efficiently without losing attention to detail. If you already have brand guidelines, we'll design within them to maintain consistency. If you don't, we can help establish a visual direction you can build on, so your materials are cohesive, professional, and ready to launch.
Create visual directions and mockups that help you align stakeholders before production. 
Produce layout proofs quickly and manage revisions to keep timelines on track. 
Deliver press-ready artwork and production files built to spec for accurate results. 
Design graphics for websites, email campaigns, ads, and landing pages that match your brand. Mockup Types
What Mockups We Build for Concept Review
| Mockup Type | When to Use It |
|---|---|
| Folded Paper Dummy | Brochures, sales flyers, and direct mail pieces — fold pattern and panel order verified in-hand |
| Bound Sample | Catalogs and booklets — saddle-stitch, perfect-bound, or coil binding sampled before full press run |
| Packaging Prototype | Retail boxes and shipper cartons — dieline cut and assembled by hand for structural review |
| Color Comp | Printed color study on intended substrate so palette and contrast are evaluated under realistic conditions |
| Typographic Study | Type hierarchy and pairing options shown side-by-side before broader layout decisions |
| Concept Presentation | 2-3 visual directions assembled into a presentation deck for stakeholder review and selection |
Process
From Brief to Approved Concept
The Concept and Mockup Workflow
Brief & discovery Project goals, audience, brand standards, and production specs gathered before design work begins
Concept directions 2-3 distinct visual approaches sketched and presented for feedback on direction
Selected direction Chosen concept developed into a full layout with color, type, and imagery
Handmade mockup Physical prototype produced for in-hand review before final files are committed
Revision rounds Changes incorporated through agreed scope; revised layout and mockup delivered per round
Handoff to print Approved files released to our print proofing workflow for press preparation
Questions
Design Concepts & Mockups FAQ
How many concept directions are included?
Most projects include 2-3 distinct visual directions at the concept stage. For smaller jobs where time and budget are tight we'll often present 2 directions rather than 3. The goal is always to give you enough variety to make a confident decision without over-investing before direction is set.
What's the difference between a concept mockup and a press proof?
A concept mockup is a physical prototype produced during the design phase — fold pattern, panel layout, binding style, or structural form reviewed before the design is finalized. A press proof is a color-critical print produced after design is approved, used to verify how the final job will print on production equipment. See our print proofing page for press-proof workflow.
How many rounds of revisions are included?
Revision rounds are defined per project scope at the start. Most standard projects include 2-3 rounds of layout and copy revisions. Additional rounds beyond scope are billed at an hourly design rate. We document changes clearly at each round so nothing is missed or repeated.
Can I get a handmade mockup for any project?
Yes for any printed format that benefits from a physical prototype — folded brochures, catalogs, packaging, hang tags, and sales kits. For purely digital projects (web layouts, social campaigns) we substitute high-fidelity on-screen previews. We'll flag which review format fits your job at scoping.
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