Direct Mail Services
Direct Mail Services - From Print to Mailbox, Under One Roof
Direct mail still works - and we run the whole campaign from list management through USPS delivery.
J.M. Field handles every step of a direct mail campaign: print, list hygiene (NCOA, CASS), variable data personalization, USPS presort and automation discounts, EDDM, and drop-off at the post office. One vendor, one PO, one timeline.
Specifications
Direct Mail Specifications
| Option | Details |
|---|---|
| Piece Types | Postcards (4×6, 6×9, 6×11), letters in #10 envelopes, self-mailers, folded mailers |
| USPS Classes | First-Class Mail, USPS Marketing Mail (standard), EDDM Retail and BMEU, Nonprofit |
| List Services | NCOA48 mover update, CASS address verification, deduplication, custom segmentation |
| Personalization | Variable data (names, offers, barcodes, QR codes, images, regional pricing) |
| Postage | Presort and automation discounts; we hold a USPS permit |
| Quantity | 250 minimum (EDDM 200/route) - up to 500,000+ |
| Turnaround | 5-7 business days from approved file + list; rush available |
File Setup
File Requirements
Submitting Print-Ready Direct Mail Files
Preferred formatPrint-ready PDF with bleeds and crop marks
Color modeCMYK (convert all images; no RGB)
Resolution300 DPI minimum
Bleed0.125" (1/8") on all sides
Address blockLeave the USPS-required clear zone unobstructed on the address side - we can supply a template
Variable dataProvide CSV/XLSX with a header row matching the field names you want personalized
Mailing listCSV, XLSX, or fixed-width with name, address, city, state, ZIP - we run NCOA/CASS before mailing
Questions
Direct Mail FAQ
What's the difference between First-Class and USPS Marketing Mail?
First-Class is faster (1-5 days) and includes return service, but costs more per piece. Marketing Mail (formerly Standard) is the workhorse for bulk advertising - 3-10 days delivery and significantly lower postage. We help you pick the right class based on time sensitivity and budget.
Do you handle EDDM (Every Door Direct Mail)?
Yes. EDDM lets you target every household on a USPS carrier route without buying a list. It works well for local services, restaurants, and retail. We print, bundle by route, and drop at the post office for you.
How does variable data printing work?
You supply a list with the fields you want personalized - names, offers, account numbers, QR codes pointing to personalized URLs. Our presses pull from the list row-by-row so every piece is unique. No extra setup fee.
What's NCOA and why do I need it?
NCOA (National Change of Address) is a USPS database of address changes from the past 48 months. Running your list through NCOA before mailing catches movers, removes undeliverables, and is required to qualify for automation postage discounts. We include it on every campaign.
Also Available